YKK Corporation recently marked the one-year anniversary of the YKK Digital Showroom, which was launched in April 2021 as a space for communicating with customers and introducing products.
Taking the real-world YKK London Showroom in England as inspiration, the YKK Digital Showroom is an online space that consists of six virtual floors showcasing company products from zippers and buckles to hook and loop fasteners, snaps and buttons, and more. Since its opening in April 2021, the space has continued to grow with new content such as product information, product development stories, and customer feedback, and language support in Japanese, English, and Chinese. It has received over 470,000 visitors from Japan and around the world.
With popular content that includes region-specific products from Europe and the US, China, and Japan, a chance to experience the wearable TouchLink® zipper pull with built-in NFC chip, sustainability stories, and more, the showroom provides information of interest to customers that goes beyond just product information.