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Yarn Expo: Continues to grow as a strong sourcing platform

"With the evolution of the fashion industry, Yarn Expo’s position and importance in the market has evolved. As Wendy Wen, Senior General Manager of Messe Frankfurt (HK) elaborates, “Fashion brands are more experienced nowadays in yarn and fibre selection, and are having more impact on the look and function of fabrics, which is flowing through to the final outcome of the garment. The need for brands to stay ahead of latest fashion trends and textile innovations in a competitive environment makes it vital for them to source at a comprehensive event with innovative and quality suppliers. This has propelled Yarn Expo to become one of the most influential fairs on the textile calendar.”

 

Yarn Expo Autumn 2018 to take place on a new date 001Yarn Expo 2018, to be held from October 15-17, 2018 at the National Exhibition and Convention Center, Shanghai, is expected to attract over 500 exhibitors. The expo has, for long, been the leading choice of fabric manufacturers and has attracted numerous brand buyers.

An influential event

With the evolution of the fashion industry, Yarn Expo’s position and importance in the market has evolved. As Wendy Wen, Senior General Manager of Messe Frankfurt (HK) elaborates, “Fashion brands are more experienced nowadays in yarn and fibre selection, and are having more impact on the look and function of fabrics, which is flowing through to the final outcome of the garment. The need for brands to stay ahead of latest fashion trends and textile innovations in a competitive environment makes it vital for them to source at a comprehensive event with innovative and quality suppliers. This has propelled Yarn Expo to become one of the most influential fairs on the textile calendar.”

Widening buyer profile

She says, another trend at Yarn Expo is the strong demand for emerging products such as fancy and specialty yarns, and synthetic fibres. “During lastYarn Expo Autumn 2018 to take place on a new date 002 year’s autumn edition, 55 per cent more buyers attended the show as compared to 2016, 40 per cent more for specialty yarns and over 30 per cent for synthetic fibres,” explains Wen. This growth is also reflected in the number of trade buyers choosing Yarn Expo as their sourcing platform in recent years: from 7,375 in the 2015 autumn edition to 17,185 from 84 countries and regions last year. This in turn is attracting more exhibitors to utilise Yarn Expo as their business platform, with 258 exhibitors in 2015 growing to 493 from 13 countries and regions last year.

A connecting bridge

Yarn Expo’s buyer profile ensures the fair provides relevant business opportunities for all exhibitors. As Nadeem Akhtar, Marketing Manager, Hussain Mills says, “The main reason to attend Yarn Expo is to increase our customer base, and we’ve achieved this through the fair. Yarn Expo is the key bridge for us to keep connected with Chinese and Asian buyers – it’s the best show that we cannot miss.”

Mohammad Saad, Director, Abtex International, a supplier of cotton, melange and other yarns has been attending the Yarn Expo for more than 10 years. “This is the best platform for anyone dealing in yarns. You have buyers from all over the world, so Yarn Expo is the best fair in Asia for worldwide exposure,” he says.

Chemtax Industrial from Hong Kong a well-known agent of fancy and polyester yarn, and textile machinery is a regular and as Ricky Chan, Sales Manager states, “Yarn Expo is a strong platform to enhance our presence in this market and to interact with buyers. We saw many of our existing clients and potential business partners this edition.”

Singapore-based Texvista International, a supplier of a wide range of yarns is exploring the Chinese market but is glad that customers from Europe and America visited its booth. “This is a highly effective fair to meet Chinese buyers to learn first-hand what the market needs,” explains Rahul Gupta, Marketing Manager.

A long-term platform

Birla Cellulose, an Aditya Birla Group company, has been utlilising the fair’s prominent position since 2013 by successfully promoting its brand and products to leading Chinese and global players. The company’s initial experience proved successful and they now organise a Birla Pavilion at both the spring and autumn editions to showcase their own and their partner mills’ capabilities.

Sachin Malik, Senior Vice President (Sales & Marketing) shared the company’s experiences at the fair. “Yarn Expo is an important long-term platform for Birla, to be visible to the wider textile industry, and to connect to our customers and their customers through the entire value chain. Each edition, we see more and more buyers and more customers in the industry recognise the importance of this fair. With China being the largest market in the industry, Yarn Expo has developed into a premium event in the global textile industry calendar.”

 

 
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