Wrangler®, the global icon in jeanswear and casual apparel, plans to announce a new, more ambitious water conservation goal later this year. The brand recently saved over 7 billion liters of water in its production of denim products. The savings surpasses the denim brand’s 2020 global year-end goal to save 5.5 billion liters and as a result,

Wrangler manufacturing achieved the water savings by increasing both water efficiency and water recycling in the denim finishing process since 2008. The brand’s manufacturing facility in Torreon, Mexico regularly recycles up to 85 per cent of the water through sequential batch reactors, micro-filtration and reverse osmosis. At the brand’s other manufacturing campuses, efficiencies such as merging or removing finishing steps and enhanced enzyme technologies were able to reduce water use without compromising quality.

In addition to conserving water, the brand has high water quality standards to ensure the water returning to the local communities is cleaner than when it was taken for use. All owned and operated facilities and Wrangler suppliers are required to adhere to these strict standards.