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Wrangler joins Jean Redesign Project


Wrangler, a global icon in jeanswear and casual apparel, aims join the Jean Redesign Project to develop a new jeans range from regeneratively grown cotton. The Jeans Redesign project see’s over 50 brands embrace the principles of circular economy to ensure positive impacts for the environment, society and the health of those working in its industry.

The guidelines establish the minimum requirements for the durability, material health, recyclability and traceability of denim jeans. As defined by the EMF, one of the key principles of circular economy is the regeneration of natural systems. The principle aligns with Wrangler’s aim to source 100 percent sustainably grown cotton by 2025.

To be considered for inclusion in the Wrangler Retro® Premium “Regenerative Jean” collection, Wrangler is asking farmers to submit documented evidence of improved soil health and environmental benefits resulting from their adoption of regenerative agricultural systems.

In addition to signing onto the Jeans Redesign, the brand joined EMF’s Make Fashion Circular, which drives collaboration between apparel industry leaders to ensure clothes are made from safe and renewable materials, new business models increase their use, and old clothes are turned into new.