Global denim manufacturer Wrangler recently joined the Cotton LEADS program.
The brand is committed to promoting soil health practices as a foundation for improving sustainability in the industry. It launched its sustainable cotton program in 2017 and aims to double its use of cotton acquired through the program by 2019.
Most recently, the brand published “Seeding Soil’s Potential.” This overview of 45 scientific reports definitively concludes that the practices of conservation tillage, cover crops and crop rotation result in greater crop resiliency and productivity, among a host of other benefits to the grower and the land.
Roian Atwood, Director-Sustainability, Wrangler,said, “Joining Cotton LEADS is an important step in building Wrangler’s program for sustainable U.S. cotton. Cotton LEADS has deep research on productivity within the industry, and we’re particularly interested in the program’s attention to soil health.”