Campaign for Wool is a global campaign that was started in 2010 to raise awareness among consumers about the unique, natural and sustainable benefits offered by wool. The campaign currently runs in 14 countries including Canada, Australia, China, France, Germany, Italy, Japan, Korea, Netherlands, New Zealand, Shetland Islands, South Africa, the United Kingdom and the USA.

The philosophy is using material like wool creates better products that last longer and are ultimately better for the environment. It educates people about the wonders of wool and the importance of choosing clothes made with natural fibers.

Campaign for Wool receives support from across trade, retail and artisan sectors. It is associated with like-minded companies and designers that understand and promote the importance of using natural and sustainable products. There are few other natural fibers in this world that can claim the same number of properties paired with the durability and low-carbon footprint offered by wool.

The business of fashion has never been more competitive but ultimately the brands and clothes that will last are those who embrace sustainability. The wonderful properties of wool as a material for both interior design and apparel have been almost completely forgotten. This campaign hopes to bring that into the forefront.