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Women’s wear is profitable but tricky

Global women’s wear market has shown good growth rate. The market is bifurcated into five categories: clothing, footwear, sportswear, accessories and others. Brand loyalty and brand recognition are keys for successful business. Europe represents the largest market for women’s wear, followed by North America. But Asia Pacific is expected to be the fastest growing market for women’s wear. Increasing promotional activity, rising disposable income, increasing consumer confidence and increasing eagerness to keep up with the latest fashion trends are some of the major driving forces for the women’s wear market. Women’s footwear particularly is showing good growth. Rubber owing to its high endurance and versatility remains a preferred material for women’s footwear over other material types such as leather, velvet, plastic, and textiles. Plastic is positioned as the second most favored base material for women’s footwear. Customization is trending in the women’s footwear landscape. Therapeutic women’s footwear holds a promising outlook. Sports shoes dominate women’s footwear. Sneakers have huge sales potential in the casual shoes category.

There are various channels where women’s wear can be purchased. These include department stores, boutiques, retailers, specialty stores and online. However, it is difficult for a company to establish itself in the women’s wear segment due to fast changing styles.