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Women’s plus size apparel sales revenues grow by 18% in 2021


Compared to 2019, sales revenue for women’s plus-size apparel in the US grew by three times faster by 18 per cent in 2021, compared to 2019, which is over three-times faster than consumer spending on the remaining women’s market, according to The NPD Group.

After casual apparel, basics make up the largest share of apparel units sold in plus-size apparel, at 27 per cent, compared to 19 per cent for the rest of the market, based on the new Inclusive Apparel Market Trends report from NPD. Inclusivity has also been in focus in basics for brands and retail most recently with Lizzo’s announcement of her new shapewear line, Yitty. On the other hand, jeans, tops, and swimwear are the top categories where consumers want more options in their size.

Kristen Classi-Zummo, Apparel Industry Analyst, NPD Group, says, the intimate apparel market has been a pioneer in inclusive sizing, proving that the consumer will spend on categories where she feels well-represented.


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