Twee in One specialises in clothing that is convertible and can be worn in multiple ways to create different looks. This means with each garment it is possible to pull off two different looks. These two looks may be varied in nature. So while one look may be apt for a formal meeting, another would be fit for a party. Capsule collections are launched every few months. The new collection has geometric prints to floral embroideries, pastels to quirky colors. The target customer is every woman who is mindful about fashion, loves to dress up well and is very outgoing.
Women’s wear brand Twee in One was launched in 2017. The reasoning is that reversible garments encourage sustainable fashion consumption as the multiple outfits they create allow consumers to purchase a lower volume of clothing. The brand’s definition of sustainability is that less is more.
The brand is in the process of increasing its commitment to sustainable design and now uses organic textiles and is working to reduce textile waste in the garment manufacturing process. It has launched a line of accessories that are convertible for multiple functions and plans to launch a men’s wear line in the near future.