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Winter Magic focuses on the US-China trade talks, rolls out new trends

"With the deadline for China and the US to conclude their tariff negotiations just around the corner, the air at the recent Winter Magic event was rife with speculations regarding the impact of tariffs on the fashion sector. As Julia K Hughes, President of the United States Fashion Industry Association (USFIA) noted the major fear now is a failure to agree to deal could result in tariffs on all Chinese imports including apparel, textiles and footwear. A recent USFIA study indicates, many companies plan to diversify their sourcing. Topping this list are companies in Vietnam, Indonesia, India and Bangladesh, with Ethiopia who have noted a 92 per cent increase in their orders from the US in the past 12 months."

 

Winter Magic focuses on the US China trade talks rolls out new trends 002With the deadline for China and the US to conclude their tariff negotiations just around the corner, the air at the recent Winter Magic event was rife with speculations regarding the impact of tariffs on the fashion sector. As Julia K Hughes, President of the United States Fashion Industry Association (USFIA) noted the major fear now is a failure to agree to deal could result in tariffs on all Chinese imports including apparel, textiles and footwear.

A recent USFIA study indicates, many companies plan to diversify their sourcing. Topping this list are companies in Vietnam, Indonesia, India and Bangladesh, with Ethiopia who have noted a 92 per cent increase in their orders from the US in the past 12 months. To minimise the impact of these tariffs, these companies plan to re-engineer their products, reduce the value of goods and ship directly to consumers from their overseas manufacturing facilities.

The floorplan at this year's show featured fewer Chinese manufacturers than in previous years. This, however, provided an opportunity for a number of potential new sourcing destinations to shift centre stage.

Focus on sustainability and smart fabrics

Sustainability and higher-performance fabrics continued to be important topics at this year’s event. Denim exhibits focused on sustainable practices, such as the E-flow technology on offer from Jeanologia, a Valencia-based textile technology specialist, which delivers dye to fibres via nanoparticles, a process that uses 95 per cent less water and produces no waste.

Attendees could also familiarise themselves with the Styku Body Scanner, the latest high-tech offering from Tukatech, a California-based fashion-technology specialist. TheWinter Magic focuses on the US China trade talks rolls out new trends 001 system creates an exact replica of the original model as a 3D avatar, after taking hundreds of measurements as part of a body scan.

Other advanced fashion manufacturing technologies on show included a fabric digital printer developed by Mutoh America, an Arizona-based printing group. There was also an automatic laser-cutter, which relied on the latest camera tech to maintain pinpoint accuracy.

Trendspotting for Spring/Summer 2020

This year, Fashion Snoops, a Los Angeles based trending consultancy identified future fashion trends at the event. The first trend Ethos was inspired by JOMO – the joy of missing out. Drawing on Scandinavian design with a dash of folk, this trend translates into bark, green and rust shades, sunset-scapes and basket stripes, all on such items as baggy pants with high waistlines, linen bomber jackets with short sleeves and heeled mule shoes. Materials used in this trend are plant-based, alongside Earth-friendly textures and crafty crochets.

Inspired by psychedelics, the second trend Dose resulted in bright, artificial colors such as "blazing dandelion", neon greens and purple pinks, while used a number of iridescent materials, high-tech PVC, trippy graphics and dreamy dyes. The key items here include see-through windbreakers, bra tops with a branded trim, sling-back sandals, etc.

Genesis, the next trend focused on fusing prehistoric life with new technologies. Here, consumers could envisage a keen adherent attending the unearthing of ancient burial sites especially if they're wearing brushed silk cargo pants, a campshirt with oversized pockets and a novelty purse, decked out with feathers Flash fused sci-no-fi tech with retro aesthetic and translates into disco metals, fierce feline prints and waxed denim. In terms of colors, chicory, cinnabar and chakra (a type of purple) and neutral "potter's clay" with pink undertones trended along with awe- a neon blend of lime and yellow.

 
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