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Visual technology to aid online shoppers

"While e-commerce has been growing its expanse in India, yet it is sometimes quite challenging to live upto consumers’ expectations based on search keywords. To circumvent this problem, many e-commerce giants are slowly incorporating visual search to aid customers. Buyers have to submit the photo of the item they are searching, and the get almost precise results. While the technology is still under development, many customers who have used the feature are quite satisfied with it. For instance, Asos launched the visual search feature on their website. The visible search feature assists the customer in buying the exact thing without any issues."

 

Visual technology to aid online shoppers 2While e-commerce has been growing its expanse in India, yet it is sometimes quite challenging to live upto consumers’ expectations based on search keywords. To circumvent this problem, many e-commerce giants are slowly incorporating visual search to aid customers. Buyers have to submit the photo of the item they are searching, and the get almost precise results. While the technology is still under development, many customers who have used the feature are quite satisfied with it. For instance, Asos launched the visual search feature on their website. The visible search feature assists the customer in buying the exact thing without any issues. The screenshot from an Instagram page, the look of passerby while crossing the road, can all be uploaded to the website and the search engine will return the result according to it.

Associated benefits

The customers will be able to search for a specific product more easily. The customers can use the cameraVisual technology to aid online shoppers application of their phone to click the photo of the object they want to buy. Later, they can upload the picture on the retail website and get results accordingly. With the help of this technology, the e-commerce companies will be able to provide more customer-driven search results. Sometimes for individualised services, the visual tool might ask the customers to fill a questioner and upload their photos. According to data provided by the user, the e-commerce site can create a personalised fashion suggestion. Pinterest recently launched a tool, ‘Shop the Look’, which analyses the pinned products by the customers, wishes to buy and provides a search result according to it. The result might include products available with the major retailers.

Visual tool to the aid

E-commerce players like Mode.ai and Asos are the early entrants in visual search. Even Amazon has developed an optical search model where customers can take the photos of a specific product from the default camera application of their smartphone and use the image to search the catalog of the website. Another significant player in developing the visual search engine is Google. It is attempting to create products like Google Lens and Google Badges, which works to combine the optical search technology. The earlier product will be able to recognize objects and forward information associated with the object to the users. The following product will try to leverage the visual cues provided by the search engine to offer more user-centric results.

With the progress in technology, fashion is becoming more accessible to customers. Once visual search technology takes shape, the buyer will not have to depend on keywords to search for specific products. With the help of visual cues, the customer can quickly get hold of their desired product without any hassle. This futuristic technology can help the lower end vendors who create the merchandise at a cheaper rate for the customer. The high-end fashion houses can use the same technology for reaching a new customer.

 
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