Tasha Liu, Founder of multi brand Chinese designer store C. Dong Liang is unconventional and unreasonable as she believes, “Being unreasonable means believing in things that most people think hard to realise. But if you believe and are convinced of those things then you should try to accomplish them.” A pioneer in seeking potential Chinese designers, Tasha established C. Dong Liang, in 2009 in Beijing. And the concept has strengthened over the time. Today, she manages two large format C. Dong Liang, villa stores in Shanghai, where 40 Chinese ready to wear designers and 20 fashion accessories designers are retailed. Soon, C. Dong Liang stores would be showcased on T-Mall.
The target audience are: well traveled Chinese buyers who shop for brands and designer wear globally and value Chinese designs. The stores also have a showcasing program called ‘Lablehood’, where emerging designers who participate in Shanghai Fashion Week, showcase their creations. Earlier, the store took Chinese designers to London Fashion Week and also Los Angles to showcase their products. The team also visits Paris Fashion Week and other international events to spot Chinese designers, who participate internationally.
Tasha, a recipient of the British Council's 2014 Young Creative Entrepreneur in China award, is a marketer entrepreneur, having worked with Pepsico earlier. She has believes Chinese designers for Chinese buyers is a good and unique proposition as they understand the same cultural values better compared to global designers and brands selling in China. “C. Dong Liang is a bridge between Chinese designers and Chinese buyers” she opines.
“I am looking forward to meet young Hong Kong designers tonight at Young Designers’ Contest at CENTRESTAGE, these designers would surely find a much bigger market in Mainland China” she sums up.