Brazilian outfit Vicunha Textil would participate in the DenimsandJeans tradeshow at Dhaka in October. To be held from October 5 to 6, the tradeshow ranks among the most famous in the country. Confirming his company’s participation, Thomas Dislich, MD, Vicunha Textil for Europe and Asia, said that in view of the country’s strong potential in the clothing industry, his company’s primary focus was to boost business with Bangladesh. He further said that his company is very proud of flying the Brazilian flag in that country and is therefore continuing to underline its pioneering role on the global denim market.

Starting out in 2014 as a niche event, the tradeshow has become the industry’s most favourite get-together venue. The organisers of DenimsandJeans are continuing the successful concept with a total of 28 international companies and staying true to their philosophy of experimenting with new themes.

The theme of the sixth edition of the tradeshow is Vintage Recall. This gels well with the trend predictions from Vicunha of ‘Discovery of the Wild’ and ‘The Dreamers’ where the heritage of the past is expressed freely with a true multicultural spirit. Vicunha is a quality supplier with a high level of fashion expertise and all its products are made of 100 per cent BCI-Cotton (Better Cotton Initiative). The company has been distributing its products to Bangladesh since 2011 and can deliver directly from its warehouse in Colombo.

Since 2015 Vicunha also had its own sales and customer support office in Dhaka. The company will use this additional presence at the tradeshow to maintain direct contact with local clients and to develop its network within the country.