Vicunha has partnered with Polygiene to present a new collection featuring Polygiene Stays Fresh technologies for the 2021-22 season. The range features denim treated with a combination of Polygiene’s BioStatic and OdorCrunch technologies for the first time in Latin America. Biostatic is an antimicrobial technology that inhibits the growth of odor-causing bacteria, stopping odors at the source permanently. OdorCrunch removes any environmental odors such as cooking fumes, cigarette smoke or body odor, by encapsulating the odor molecules and cracking them, removing the offensive odor in the garment. In addition to providing effective odor control, the combination of technologies also reduces the number of times a product needs to be washed, saving energy, time, and money and extending the life of the product. By washing a product less, the form and fit and the rich color hues of the denim will last longer.

Brazil’s Vicunha is one of the world’s largest suppliers of denim. Polygiene is a Swedish firm. Offering the fashion market solutions that encourage consumers to save water and energy by washing their clothes less brings so many positive impacts that it ends up being not only a good technology for the textile industry, but also a practical and fast solution for society, which increasingly demands sustainable solutions from the fashion chain.