Beauty brand Veocel has launched a fiber identification system. Recent years have witnessed an evolution within the beauty industry, from merely focusing on the quality of nonwovens fabric, to ensuring authenticity and transparency of fiber materials used in facial sheet masks. This will address the increasing need for transparency and traceability in materials used in beauty products. The fiber identification system is applicable to the skin fiber types under Veocel, which are ideal for use in facial sheet masks. Made in Austria, the fibers are of botanic origin, biodegradable and compostable.

The fiber identification system can identify fibers in the final products, providing quality control and authenticity assurance for brands against inferior counterfeit products. Products verified by the system also provide consumers with an added level of assurance and peace of mind that materials used in their beauty products are certified clean and made of genuine premium eco-friendly fibers.

Globally, strong growth is expected in the beauty segment, with the facial sheet mask market forecasted to reach 14 billion dollars by 2030. As consumers continue to look out for ways to lead a more sustainable lifestyle, the need for brands to provide product quality assurance and supply chain transparency is ever growing.