Women’s denim brands in the US are offering a taste of nostalgia in terms of dyes, color and sustainable stories.
Premium denim 7 For All Mankind has nostalgic styles like ’90s-inspired low rise boot cut jeans as well as nods to the brand’s signature squiggle back pocket stitching. Ecru jeans are trimmed with contrast braiding and a dramatic pleated flare jean. Novelties include tie-dye jeans with a crinkled paper texture, the 70/30, 70 per cent indigo and 30 per cent bleached, and a fresh crop of pink, yellow and mineral green denim. Mavi captures the spirit of the ’90s in its women’s collection. The brand’s show piece is a figure-flattering high rise, carrot-shape jean with front yoke details and a bleached-out wash. Ética has a line of sustainable fashion denim.
Water-saving e-flow technology by Jeanologia is used through the wash process as well as a mix of hand finishing and laser finishing. The brand has layered the two techniques to achieve some unique vintage effects. Ética’s tie-dye garments include some colored with botanical dyes derived from chrysanthemums, coffee plant roots and cypress bark. The dye technique is used on jeans with deconstructed side seaming, boxy camp shirts with vintage snap buttons and tees with kimono-style sleeves.
