Curve will be held in the Los Angeles area from February 23 to 24, 2020. This is a lingerie, swimwear and loungewear trade show focusing on the autumn/winter 2020–2021 season as well as the spring/summer 2020 season. About 50 vendors will exhibit. The show will be organized around a salon-showroom experience, which will feature an open-booth format, show activations, as well as free food and beverages. Workshops on intimates and swimwear also will be held. There will be seminars on social media, merchandising, bra fitting, as well as employee relations and operating a business. Curve also will produce networking events as well as matchmaking events between vendors and buyers. The show taps into the epicenter of celebrity-driven fashion trends, a substantial and growing segment of the US market. Stylists, influencers and entertainment media will have a front-row seat to the intimates and swimwear trends that will be seen on celebrities throughout the coming year.
Curve is owned by Eurovet, a French trade show producer that runs trade shows. Eurovet is the global industry leader in bringing together brands, buyers, mills, suppliers, distributors, the media and all facets of the intimate apparel, swimwear and performance wear industries for its signature Curve and Interfilière events. The company is exploring the possibility of a show in Canada.