The US Cotton Trust Protocol has included luxury brand Byford as its new member. Founded in UK, Byford has over 1,500 sales points in over 20 markets around the world. The brand is committed to using sustainable fibers through the US Cotton Trust Protocol as it aims to reduce its carbon footprint. The Trust Protocol verifies the brands’ sustainability progress through sophisticated data collection and independent third-party verification. It enables brands and retailers to track the cotton entering their supply chain by working with Field to Market: The Alliance for Sustainable Agriculture and Control Union Certifications North America. Brands members of the Trust Protocol get an access to aggregate year-over-year data in six areas: water use, greenhouse gas emissions, energy use, soil carbon and land use efficiency.

Additionally, the Trust Protocol’s unique credit management solution provides visibility and transparency across the brands’ supply chain.