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US: Bemis Associates launches two high-performance lines

At the Summer Outdoor Retailer 2015 being held in Salt Lake City, Bemis Associates announced the launch of its Terra and Fashion Meets Function collections to designers, innovators and leading apparel factories.

Steve Howard, Chief Executive Officer of Bemis Worldwide, said that Bemis offered products to the design and innovation community that would help them elevate their designs through bonding. Fashion Meets Function and Terra, the two collections provided key advancements in garment construction and were in step with today’s major trends, Howard added. He also stated that they were waiting to see what leading brands could accomplish without any limitations to their creativity.

Bemis Associates mentioned that natural fibres’ innate comfort, aesthetic and anti-odour characteristics, was the reason for leading athletic brands increasingly including them in their designs. Bemis’s Terra collection includes bonded applications that allow designers to seamlessly blend casual fibres in highly technical garments. Thus, without the bulk, the weight or the compromised comfort of cut and sew, designers can get the most out of natural fabrics.

The Fashion Meets Funtion collection Bemis says, is created to allow designers to create beautiful and versatile clothing that is functional and consumers can wear it throughout the day—from the gym to drinks with friends. Athleisure observes Bemis, dominates the marketplace today and people are wearing what appeals to them aesthetically and what fits best, irrespective of fitness or fashion trends.

 
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