Raphel Camp, CEO, Eurovet Americans, which hosts the intimate apparel and swimwear trade show Curve said, the upcoming edition of the show will take place in New York City between August 1 and 3.
As per a Womens Wear Daily report, Curve produces trade shows in Paris, Montreal, Los Angeles and some parts of China, in addition to shows at the Jacob K. Javits Convention Center in Manhattan twice a year. The last two in-person New York shows (in September 2020 and February 2021) were canceled in response to coronavirus concerns.
In lieu of the live events, Curve launched Curve Connect, a virtual lingerie trade show. The digital platform showcases an array of innerwear and swimwear brands and enables retailers and buyers alike to continue networking, schedule virtual one-on-one meetings, view new collections online and listen to panel discussions.
In the post-pandemic world, as trade shows evolve into a combination of live and digital events, Camp said Curve Connect users will still be able to access the digital tools.
