Uniqlo’s global flagship store at 666 Fifth Avenue in New York houses hundreds of living plants featured on display tables, mingling with mannequins and piled atop pilasters.
Unveiled under a new “Find Your Healthy” theme timed to the brand’s spring/summer collections, the botanical décorevokes natural joy and hope plants bring to people, especially given the difficult circumstances of the last year.
To design the display, management tapped Japanese-born Satoshi Kawamoto, the author, creative director and “master plant artist” whose work has been celebrated in the New York Times, GQ and Elle Décor. Kawamoto runs the trendy nursery Green Fingers Market on New York’s Lower East Side and also keeps garden shops in Tokyo and Milan.
While Uniqlo’s parent company Fast Retailing conceded “an operating loss” and “a large decline in revenue” in a January Q1 report, Uniqlo, as a whole, has actually weathered the storm quite well.
For the three months ending in November 2020, Fast Retailing’s sales were down only .6 percent to about $5.7 billion. (Fast Retailing owns a number of smaller apparel labels including Theory and J Brand, but Uniqlo is its main label.) The principal brand has been buoyed through the hard times by healthy ecommerce and a strong Covid-19 rebound throughout Asia.












