Feedback Here

fbook  tweeter  linkin YouTube
Global contents also translated in Chinese

Uniqlo’s denim are all about three fs: fabric, fit and finishing

Denim has become a very important segment for Uniqlo. But Uniqlo doesn’t follow denim trends such as busted knees or heavy patchworks. It’s about everyday staples such as skinnies, straight legs and boyfriend jeans with decent washes and treatments.

The retailer is known for its offer in basic jeans, designed in line with the whole collection‘s basic approach. Uniqlo aims for innovation in new technologies and generally invests in developments. In 2016 mother company Fast Retailing set up the Jeans Innovation Center in Los Angeles, a lab to develop new technologies in terms of the three fs–fabric, fit and finishing.

In the past, Fast Retailing had outsourced the production of samples and other operations to external manufacturers, but with this new center the company will now be able to manage the entire process in-house with the aim to considerably enhance the speed and quality of the products. In addition, the facility will focus on environmentally friendly processing and production methods, conducting R&D on chemicals and techniques used for fading and distressing of jeans.

All Uniqlo stores follow strict rules of arranging product groups, knitwear, T-shirts, underwear or jeans. Everything is either hanging or neatly folded and accurately stacked, showing the Japanese attention to detail and perfection.

 

 
LATEST TOP NEWS
 


 
MOST POPULAR NEWS
VF Logo