Prominent UK retailers are supporting Cotton Egypt Association’s accreditation process. The process, launched by the Cotton Egypt Association (CEA), to help eliminate falsely labeled Egyptian Cotton goods from the supply chain, uses DNA testing to verify fiber content.
Manufacturers who do not meet the new criteria are no longer licensed to produce Egyptian Cotton products or use the trademarked logo.
The CEA’s initial focus will be on products in the US, Canada, Egypt, Europe, Australia and India. Developed by Bureau Veritas, the testing method has also been recently endorsed by The UK home furnishings chain Dunelm Group.
