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UK consumers opt for natural fibres over synthetics

A research by Cotton USA’s Global Lifestyle Monitor reveals, man-made fibers are falling out of favor as more UK consumers are opting for natural fabrics. A survey conducted by Ipsos Public Affair on behalf of Cotton Council International revealed that out of 1,002 British people aged 15 to 54, almost 28 per cent refused to buy polyester, 17 per cent eschewed synthetic acrylics and 2 per cent gave rayon and viscose an equally wide berth.

Additionally, 45 per cent of shoppers revealed their willingness to pay more for clothing derived from natural fibers such as US cotton versus only 4 per cent who would opt for synthetics. Around 65 per cent respondents insisted that natural fibres were comfortable, 57 per cent perceived them to be of better quality while 34 per cent believed them to be more durable than their synthetic counterparts.

Consumers also associated cotton with eco-friendliness with 79 per cent respondents saying cotton was the safest fiber for the environment, and 69 per cent hailing it as the most sustainable fabric.

 

 
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