Save Our Souls Clothing has implemented the Kornit Storm HD6 Lite system for just-in-time production of its alternative custom apparel.

Save Our Souls, based in the UK, offers print services to a community of artists driven by a love of tattoos, music, art, and life, with a growing catalogue of designs applied to a variety of apparel at the time it is ordered, ensuring minimal inventory waste and carbon footprint.Kornit Digital is a worldwide market leader in sustainable, on-demand, digital textile production technologies.

Adding the Kornit Storm HD6 Lite has provided Save Our Souls with consistency, quality, and reliability to print, pack, and ship most orders in a single day, offering customers an exceptional experience that keeps them coming back.Replacing a fleet of smaller, low-capacity digital direct-to-garment (DTG) machines, the Kornit system has enabled the company to scale its business upward with minimal time and labor needs.Kornithas enabled Save Our Souls Clothing to produce higher quantities with a single operator while eliminating pretreatments and heat presses from the routine. This has empowered Save Our Souls to launch the Buy That Merch platform for artists, broadcasters, and musicians to produce and sell their own merchandise directly, without the fees associated with existing online marketplaces.