To be held from July 7 to 9, the 2016 edition of Intertextile Pavilion, Shenzhen is entering its final stages of preparation. Approximately 700 exhibitors from China, Hong Kong, India, Japan, Korea, Taiwan and the UK will cover a wide range of sourcing optionsat the Shenzhen Convention & Exhibition Center. Wendy Wen, Senior General Manager, Messe Frankfurt (HK) says, “As the South China apparel market is increasing in importance within the country, more overseas suppliers are eager to expand their business in this region, and we are pleased to see that many of them are utilising Intertextile Pavilion Shenzhen to do so.

Amongst the many overseas exhibitors are two debut UK design studios. Fairbairn & Wolf Studio will showcase its newest Van Gogh inspired oil painted floral, Chinese calligraphic inspired, conversational landscape and constellation print collections, as well as special collections of creative screen prints and fabric developments which are tailored to the Chinese market. The second design studio, Liberty Art’s print designs are created in collaboration with famous artists, writers, craftsman, architects and illustrators. A series of collections including Contemporary Classic, Asia and 2017 Spring Summer will be presented in the fair.

Both studios are enthusiastic about joining the fair for the first time. As Rachel Huang, Regional Sales Manager of Liberty Art avers, “Shenzhen is the world’s garment making powerhouse as it contains a number of garment manufacturers and accounts for 15 per cent of China’s total textile exports. Plus, Shenzhen, being adjacent to Hong Kong, is also a hub for trade, export and clothing design. Therefore, Intertextile Pavilion, Shenzhen can be a good platform for us to explore more opportunities.”