Held from January 05-07, the first edition of the Surf Expo 2022 was attended by two companies from Texbrasil(Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

Beachwear brands Guria Beachwear and Rio de Sol also returned to the event with new pieces for Summer 2022. The tradeshow, which takes place twice a year in Orlando, Florida, brings together major players in the sports, beach, and fitness fashion market.

In addition to North American buyers, the tradeshow stands out for also concentrating retailers from the Caribbean, Central and South America. In 2021, Texbrasil companies made $230, 000 during the event, winning important new customers.

Events like this allow Brazilian brands to disseminate and expand to important target markets. Surf Expo has qualified buyers who certainly will be impressed by the quality of the Brazilian product”, says LilianKaddisi, Executive Manager, Texbrasil