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Friday, 17 December 2021 14:40

Trent to take up beauty

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Trent will focus on expanding its operations in the beauty market.

Tata’s retail arm is keen to tap into this significant growth opportunity after having exited the beauty space 23 years ago.Extended product line and experimentation with formats for these products are in the offing. The Tata Group had been an early player in India’s beauty industry as Simone Tata helped to launch cosmetics brand Lakme in 1953 before the business sold it to Unilever in 1998. The Tata Group then stayed away from the beauty space for over a decade due in part to the non-compete clause in its sale of Lakme. Now, after small-scale operations in the sector since 2014, Tata is ready to focus on the beauty industry once again, along with footwear and innerwear. Trent is considering launching in-house cosmetics brands as part of this initiative. The business already has its own chain of retail stores, Westside, in which it could retail the new cosmetics brands.The company continues to remain focused and committed to the accelerated store expansion agenda and also on the digital channel, as the online channel registered 95 per cent growth in the second quarter over the previous quarter.