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Sustainability, AI, social media tools to determine future fashion trends

"A number of brands will actively engage themselves in improving their eco-footprint in 2019. Younger consumers will align themselves with businesses that support their values. This includes tracing the origin of products, its manufacturing technique and impact on environment. Recycled fashion will become more popular, with major brands starting to offer recycled (second-hand) clothing, as they keep up with the demand for more sustainable and conscientious practices."

 

Trendspotting 2019 Sustainability AI social media tools to determine future fashion trends 001According to predictions by Immago, the top five emerging trends for 2019 are:

Growing emphasis on sustainability

A number of brands will actively engage themselves in improving their eco-footprint in 2019. Younger consumers will align themselves with businesses that support their values. This includes tracing the origin of products, its manufacturing technique and impact on environment. Recycled fashion will become more popular, with major brands starting to offer recycled (second-hand) clothing, as they keep up with the demand for more sustainable and conscientious practices.

Bigger role for artificial intelligence

Next year will see a rise in application of Artificial Intelligence for developing human-like qualities, enabling more interaction with clients and a faster resolution time. AI is streamlining the industry, improving everything from shipping routes to marketing decisions. These systems will now become cheaper allowing small to medium business enterprises to harness the power of AI.

Social media, mobiles to take the market by storm

Facebook, Twitter, Instagram and all other platforms have become the playing field for improving customer relations. OnlineTrendspotting 2019 Sustainability AI social media tools to determine future fashion trends 002 marketing, specifically through social media platforms, will dominate over everything else in 2019. A meaningful dialogue with clients on a personal level will become the new norm, instead of leaving feedback forms or waiting for a reply from an email.

With online purchasing becoming safer and giving more options, consumers are expecting brands to offer mobile purchasing apps, or purchasing on a mobile-ready website. As per Google, three out of 4 consumers will switch from a poorly designed mobile site to an alternative mobile site that makes purchasing easier.

As consumers become more comfortable buying online through their phones, any business which doesn’t have an app for easy purchase should seriously think about investing in one.

Preparing for the future

Since Donald Trump became President, the US has focused on turning inwards to protect itself, rather than looking to grow and expand free trade around the globe. This has led to tariff wars with China, which has caused turmoil in markets around the world. The geopolitical landscape is extremely complex, making it almost impossible to predict the specific effects that they will have on your business, but it’s important to keep a close eye on what’s happening, to try to anticipate and prepare for any changes that could affect you.

 

 
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