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Made-to-measure clothing is the future of fashion

"As the fashion industry moves towards size-inclusivity and sustainable practices, consumers are still facing issues with ‘one size fits all body types’. To cater to individual needs new made-to-measure business model will be the trend in future. Fashion brands are tailoring each garment to customer's size, body type and — in some cases — style preference. Businesses, such as Zozo and Red Thread, are using mobile technology to acquire a 3-D body scan for an accurately-sized garment, while others like Olivia Rose The Label -make their pieces, taking individual measurements and aesthetics into account."

 

Trendspotting 2019 Made to measure clothing is the future of fashion 002As the fashion industry moves towards size-inclusivity and sustainable practices, consumers are still facing issues with ‘one size fits all body types’. To cater to individual needs new made-to-measure business model will be the trend in future. Fashion brands are tailoring each garment to customer's size, body type and — in some cases — style preference. Businesses, such as Zozo and Red Thread, are using mobile technology to acquire a 3-D body scan for an accurately-sized garment, while others like Olivia Rose The Label -make their pieces, taking individual measurements and aesthetics into account.

Home Fitting Box for new styles

Shoppers can use Sene's Home Fitting Box to try out three styles for five days; using feedback from a ‘Smart Size quiz that uses the consumer’s personal clothes for reference and a virtual fitting over videochat, Sene uses its integrated pattern technology to manufacture a correctly-sized garment.

A 3-D model for perfect measurements

Red Thread's garments are tailored to fit in San Francisco. A team of fit analysts design, tailor, measure, cut and sew theTrendspotting 2019 Made to measure clothing is the future of fashion 001 garment to the customer's desired specification using Red Thread's mobile scanning technology, which creates a 3-D body model that supplies up to 15 key measurements.

Zozo system and app for custom-fitting of garments

Zozo, launched in November 2017 in Japan, uses the Zozo measurement system, which includes the Zozo Suit, to capture precise measurements of your unique body. Customers can also use the Zozo app to capture 12 photos — standing at each point on the face of a clock — to create a 3-D rendering that will get turned into a custom-fitting garment.

Responding rather than predicting

Eshakti responds to of-the-moment trends rather than anticipating what will be trending in three or six months. The results are off-the-rack styles that come in a wide array of fabrics and colors in sizes 0 through 36, as well as custom clothing, which requires Eshakti's specialised software to take customer measurements and create personalised garments.

Proprietary algorithm for well-fitting tops

Careste was launched in October 2018 with the goal of bringing luxury couture to every woman's wardrobe, as well as reducing the waste used by mass production and environmental problems caused by synthetic fabrics. Its debut pieces included five different top silhouettes made from select fabrics and colors that tie into the brand's current concept and inspiration. Its factory and tech team use a proprietary algorithm that converts key customer measurements into well-fitting tops.

Powered by 3-D imaging technology

Suit Kits's made-to-measure service is powered by the 3-D imaging technology on its website, which allows customers to see themselves in the suits in real time. Its app allows human tailors to record your measurements and link them to your profile.

Olivia Rose the Label

Launched in January 2017, the Olivia Rose label tailors each piece and every detail to the individual customer. Its designer makes every garment herself by hand which can take a few months and multiple samples to get a design perfect. She can accept around 25 to 30 orders per week, depending on the length of time it takes to make one item.

Turning pre-made clothing into customised garments

Launched in 2016, Hemster, an on-demand tailoring service offers customers the ability to resize their clothing without leaving their homes. The home-fit service is currently available in California and New York. Hemster is able to turn any pre-made clothing into customised garments, which allows the company to increase sales and lower returns for brands, while understanding each shopper's preferences better.

Thus, by utilising advanced technology and eliminating overstock, made-to-measure brands aim to not just to survive in the short term, but also pave the path for the industry’s future.

 

 
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