Milanese fashion trade show the Milanese White will be held in from, February 24 to February 27, 2022. The fashion trade show renamed ‘White - Sign of The Times’ will take place during the same days as Milan Women’s Fashion Week and will also enlarge its space. As part of an overall new strategy it aims to focus on conveying a more structured vision of the project.

The show aims at expanding and attracting a larger number of international exhibitors and buyers. The usual appointment WSM-White Sustainable Milano, the project dedicated to sustainability and technological innovation usually happens in January and June. This time it will take place within the two show editions corresponding to February and September and will occupy a new location. The overall evolution of the project is the result of a joint collaboration between the show’s founder Massimiliano Bizzi and Beppe Angiolini, White’s creative director and founder of the store Sugar in Arezzo.

White is the main trade show for women’s collections and the leader for international brands scouting. It represents the launching pad for the success of brands and companies, as well as a reference point for most of the key multi-brand and department stores in the world. Featuring the participation of over 550 brands and over 27,000 visitors, White is the marketplace where new trends for the fall/winter season are introduced to buyers from all over the world.