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Tommy Hilfiger ropes in Michael Scheiner as new marketing head

Michael Scheiner is chief marketing officer, Tommy Hilfiger. Scheiner has over 15 years of experience at global brands. He joins Tommy Hilfiger from Hollister. His work helped to move Hollister into the top five brands among teens and supported Hollister’s recognition as a top omni-channel retailer. He is expected to lead Tommy Hilfiger into a new era of innovative marketing strategies – particularly across digital and experiential platforms – to reach and engage the next generation of consumers. Additionally the brand will engage him in helping fuel its ongoing digital transformation, enabling it to respond strategically to new disruptions and position Tommy Hilfiger as a leader among its competitors.

Tommy Hilfiger is a leading lifestyle brand, with a globally recognized name and identity. The company’s marketing initiatives have been instrumental to the increasing footprint of Tommy Hilfiger through the consistent growth of global brand awareness and consumer-centric strategies that build and retain a loyal fan base. Today, brand exposure is at an all-time high as a result of standout collections, campaigns, partnerships and impactful consumer activations worldwide. As one of the world’s most globally recognized brands, its marketing teams around the world play a pivotal role in inspiring, exciting and engaging consumers.