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The Woolmark Company strengthens its brand identity in Vietnam

The Woolmark Company has strengthened its brand identity in Vietnam through high-quality natural fibres and wool products. The company has been working in the Vietnamese market for the last five years, witnessing the country’s growing interest in the use of natural fibres and its potential for production of quality wool product. The industry employs more than 2.7 million people in the country, equivalent to 25 per cent of the industrial workforce and is the second largest export earner in the manufacturing sector.

Accounting for 17 per cent of world apparel exports in 2017, Vietnam’s textile exports have steadily grown to $31.1 billion in 2017 from the modest $1.35 billion in 1998, listing the country among the world’s top five textile exporters. However, it is essential for Vietnamese businesses to develop specific strategies to enhance competitiveness and generate breakthroughs. Simultaneously, businesses also need to leverage effective flows of foreign investment, while actively participate in the supply chain to reduce costs and optimise domestic performance.

The textile and garment industry has long been Vietnam’s key economic sector. The industry employs more than 2.7 million people in the country, equivalent to 25 per cent of the industrial workforce and is the second largest export earner in the manufacturing sector.

 

 
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