The Lycra Company, a global leader in developing innovative fiber and technology solutions for the apparel industry, will showcase innovative stretch denim solutions and sustainability initiatives at the Kingpins24 digital event for the Fall 21 Denim season that will be held from June 23-24. The company will use the Kingpins event to promote its EcoMade family of fibers featuring pre- and post-consumer recycled content that offer the same high-quality performance as their original offerings. The event will feature a lineup of live streamed webinars, interviews, panels, informal conversations and more, plus a robust library of on-demand content.
In a session titled ‘Resetting for Growth with The LYCRA Company,’ Julien Born, President of Apparel, will speak with journalist Alison Nieder about the company’s response to COVID-19 and how sustainability, innovation and collaboration continue to fuel its future. Rita Ratskoff, Senior Strategic Account Manager, North America, The LYCRA Company, will join Mark Ix, Director of North America Marketing for Advance Denim, for a conversation titled, ‘Collaboration is Key to Business Success.’ Ratskoff and Ix will discuss the benefits of partnership and how innovations like LYCRA ® dualFX ® have helped drive Advance Denim’s growth.
Additionally, video content on The LYCRA Company’s Planet Agenda Sustainability platform and current denim innovations will be available for on-demand viewing during the Kingpins24 show and until July 7, 2020.