In 2020, textile brand Tencel expanded its co-branding partnership network with collaborations across segments including innerwear, apparel and footwear. This year brand also shift to direct-to-consumer engagement with the global #FeelsSoRight campaign, created to drive awareness around sustainability and the brands helming this transition.

Tencel also launched a new blockchain-enabled supply chain traceability platform powered by TextileGenesis. Launched in November, this platform ensures complete traceability for all Tencel branded fibres in finished garments, representing a landmark achievement for the industry's journey toward complete sustainability.

Tencel has always sought to protect the environment and is thoroughly committed to ensuring partners can access sustainable, biodegradable and renewable fibres. The brand is determined to keep up the positive momentum for 2021 by continuing to champion greater circularity, reduce carbon emissions, and educate consumers and partners on eco-responsible alternatives.

Tencel has a growing network of environmentally friendly trailblazers, united by the vision for a sustainable future. This year, the Tencel brand collaborated with a range of exciting brands on eco-conscious collections including longstanding partners AGAM Socks, Amour Vert and Allbirds alongside new partners CottonInk and DAGi. As part of the global #FeelsSoRight campaign, the Tencel brand also collaborated with global innerwear brand Jockey and European innerwear brands Nina Von C and Palmers to create bespoke content designed to spread sustainability awareness around the world.