For the third quarter Ted Baker’s revenue jumped by 18 per cent. Ted Baker’s revenue from North America jumped by a third as sales are rebounding for the British fashion chain with office and party wear becoming popular again after the lifting Covid restrictions. Customers looking ahead to parties in the Christmas season are also helping. But lower level of tourism in places such as London has hurt store footfalls. Ted Baker which opened 34 years ago hopes for a full return to international tourism.

Ted Baker, known for formal wear, suiting and occasion wear, has 377 stores and concessions with three-quarters of those located in the United Kingdom, Europe and North America. Over the seven month period, the group’s revenue went up 18 per cent year over year but it’s still down 36 per cent compared to pre-pandemic levels in 2019, suggesting a longer road to recovery. Within the store portfolio there have been clear changes in footfall patterns and there is uncertainty over the timing and degree of the return to previous patterns. The upmarket retailer is now half-way through a three-year turnaround and is focused on cost cuts and boosting its online presence and product range.