Target, which focuses on kids’ apparels and accessories, will feature back-to-school assortment for an extended duration this year so that parents can get good time to shop for school apparels. Going forward the retailer believes it has to be flexible and adaptable to combat the uncertainties and apprehensions that will accompany the retail sector in the new normal.

The retailer posted a whopping 80.3 per cent growth to $ 1.7 billion in profits in its second quarter. The company’s revenue shot up by 24 per cent to $23 billion during the three months ending 1 August, beating analysts’ prediction of $20.09 billion. Its same-store sales too rose by 10.9 per cent.

The retailer’s e-commerce sales too rose three times from what it was last year. Besides, it added 10 million new online customers in the first half of the year, with the numbers evenly divided across both quarters. The retailer posted double-digit growth in apparel sales during the second quarter, which is noteworthy considering the weak position the category has been in all through the year. It had posted a 20 per cent decline in the first quarter.