In a move to capture the surging demand for hyper-personalised athletic apparel, Italian sportswear manufacturer Erreà has overhauled its textile printing infrastructure. The company has decommissioned a cumbersome fleet of 28 legacy printers, replacing them with a streamlined, high-performance configuration of seven industrial Mimaki systems. This transition to a unified digital workflow marks a decisive step toward resolving the industry-wide challenge of balancing mass-market output with the rapid turnaround times required for bespoke team kits and federated orders.

Precision performance in on-demand manufacturing

The newly installed setup features a hybrid approach, pairing three industrial Tiger600-1800TS dye-sublimation printers with four agile TS330-1600 units. By centralizing operations, Erreà has successfully integrated its sampling and creative design processes in Italy with primary production in Romania. This strategic consolidation ensures rigorous color consistency across different geographical sites—a critical metric for maintaining brand identity at scale. Angelo Gandolfi, Founder and CEO of Erreà, emphasizes that this investment is central to the company’s evolution, stating that the ability to bridge the gap between high-volume efficiency and small-batch agility is what distinguishes modern market leaders. By simplifying machine maintenance and optimizing floor space, Erreà is now better positioned to navigate the complexities of the current athleisure-driven market.

Direct-to-garment digital manufacturing

Founded in 1988, Erreà is an Italian technical sportswear manufacturer operating in 80 countries. It specializes in high-performance athletic apparel for clubs in football, volleyball, and basketball. The company focuses on expanding its technical product lines like ActiveTense, maintaining steady growth by prioritizing innovation, design, and direct-to-garment digital manufacturing excellence.