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Steve Madden buys sneaker giant Greats

Steve Madden has bought Greats. This will combine Greats’ strengths – which include an outstanding brand and stylish, classic designs that appeal to today’s more casual consumer – with Steve Madden’s proven business model, established infrastructure, and global reach.

Steve Madden which opened in 1990 in the US is into fashion footwear and accessories for women, men and children. It also has purses, sunglasses and more. These include daring silhouettes in high heels and purses to trend setting styles in men’s shoes. The brand is inspired by the streets. The pavements are its runway. Steve Madden gets inspired by new trends, rock and roll vibes and a large dose of urban touches. The brand is all about being unique and confident and embraces individuality with daring styles, jaw dropping heels, but always that sassy, sexy touch. Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs.

Greats is a footwear brand specializing in premium sneakers and well-known for its timeless yet aspirational and versatile styles. It has differentiated itself in the sneaker market with stylish, classic, quality designs suitable for office weekdays to adventuresome weekends. Greats is a direct-to-consumer footwear company. This luxury shoe brand manufactures its sneakers, boots and pool slides at the same factories as designer brands, yet for about a third of the price tag.