Sri Lanka Export Development Board (EDB) collaborated with Sri Lanka Missions in the US to organise the Sri Lanka Country pavilion at the ‘Sourcing at Magic Exhibition’ in Las Vegas, US. 

One of the globe's largest fashion marketplaces, ‘Sourcing at Magic Las Vegas is held biannually at the Las Vegas Convention Center. It offers a dynamic fashion experience where buyers and brands explore new trends, connect with industry insiders, and forge business connections. The event showcases men's and children's apparel, footwear, accessories, and manufacturing resources from worldwide

This year, the event featured eleven Sri Lankan companies, leveraging Sri Lanka's reputation for manufacturing excellence in South Asia. These included Timex Garments, Aitken Spence (Garments),  Eskimo Fashion Knitwear,  Trendywear Adhikarigama, Nobleswear, Garment Services Meegoda, Colmans Garments, Nasna Impex Garments Industries, Rainco Industries, and Insomnia. All these companies exhibited a diverse range of apparel products at the Sri Lanka Pavilion, catering to the US market.

Participating in the country focus session, Indika Liyanahewage, Chairman, Sri Lanka Garment Exporters Association, shared insights into Sri Lanka's sustainable and ethical manufacturing practices in the garment sector, highlighting ongoing improvements.

This year, the exhibition featured nearly 1,000 exhibitors from over 35 countries, representing manufacturing, supply chain, and fashion technology sectors. The Sri Lankan participant firms received positive inquiries, indicating potential future business opportunities. Buyers expressed interest in smaller orders, aligning well with Sri Lankan companies' capabilities.