Sourcing at Magic will take place in Las Vegas from February 4 to 7, 2019. This episode will focus on sustainability through technology and feature innovative VR experiences as well as the latest in production and design tech and sourcing tools. It will explore both smart design and advanced manufacturing and ways of making the fashion industry more efficient and sustainable, displaying new devices presenting breakthroughs in 3D to 2D digital pattern rendering, virtual inventories, digital direct-to-garment printing and on-demand manufacturing.
Sourcing at Magic will also use technology to think about sustainability in a different way, through the X Ray Fashion VR Experience, which uses a VR headset to take participants from the catwalk back to apparel sweatshops and cotton fields, encouraging them to think critically about the fast fashion industry and adopt a more sustainable attitude.
The installation will be accompanied by the X Ray Fashion Tool Kit, which will provide information about the negative environmental and social impacts of fast fashion as well as descriptions of the industry’s mechanisms and processes, and advice on how to be a more sustainable consumer.
Seminars on recycling, relaunching and the impact of ongoing trade wars between the US and China on sourcing are lined up at the fair.