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Friday, 29 July 2022 12:50

Sixty five brands showcase at Project New York

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Around 65 men’s wear and gender fluid brands showcased their collections at Project New York. Jack & Jones showcased its Spring/Summer 2023 collection full of vibrant colors and themes that tap into the post-pandemic consumer mindset.

The Bestseller-owned brand pairee these novelties with primary Jack & Jones washes like mid-blue and black acid wash. Denim shorts, an ‘It itein men’s S/S ’23 runway collections, is also a category to watch. The brand expects its cut-off styles to be the most popular.

Circularity was the focus of 7 For All Mankind’s S/S ’23 collection. The Los Angeles-based brand’s Earth Kind product range featured garment made with biodegradable fabrics and tags that can be buried in soil at the end of their life. Over time, the jeans will dissolve into the earth.

Desyree Thomas, founder of Todd Patrick, paid homage to Michigan’s landscapes and growing up in a small town in a S/S ’23 collection called “Small Town, Big Dreams.”

With an emphasis on texture, the collection featured statement pieces including a pair of ecru trousers with a net overlay, a sleeveless blazer and multicolored shorts made from the scraps of unused fabrics.

Fit, fabric and function are the three F’s that DL1961 followed when creating its S/S ’23 men’s collection.

Along with increasing the amount of stretch in its 360-degree stretch fabrics, DL 1961 used a French terry knit fabric that provides comfort and retains shape, so there’s no “sag and bag” after a long day.

Neutral tones, light-wash denim, shorts and joggers are among the most in-demand styles for the season, according to a brand rep.

The collection also builds on DL1961’s commitment to sustainability. In addition to using waterless laser technology and solar power in its production, some jeans are made with high-quality recycled cotton fibers made from post-consumer textile waste from Spanish tech firm Recover.

In its new collection, Edwin USA focused on fresh, authentic and sustainable denim. To do this, the company opted to make a small collection to support simplicity at its best” and not overcomplicate denim shopping for consumers.