Lanvin has appointed Siddhartha Shukla as deputy general manager. He is an Asian-American executive and a luxury expert. Shukla will oversee Lanvin’s global expansion, concentrating on commercial development, product strategy, digital excellence and brand positioning initiatives. Throughout his career, Shukla has been at the forefront in business transformation, product innovation and brand marketing, questioning the status quo and paving the way for fresh growth opportunities.

Shukla, 43, speaks four languages and has already notched up a wealth of experience in the course of his career. A Yale graduate, he formerly worked at premium US label Theory, which he joined in 2013 as chief marketing officer, rapidly climbing the corporate ladder to become in two years the label’s chief brand officer. He had previously spent a year at Reed Krakoff. In the 12 years before then, he had been in charge of international communications at Gucci, between 2000 and 2006, and at Yves Saint Laurent, until 2012.

Lanvin is owned by the fashion and luxury division of the Chinese conglomerate Fosun. Lanvin expects to return to its 2019 pre-pandemic sales levels in 2021, thanks to strong commercial performance in China and the US and the growing success of its accessories. Lanvin’s collections are distributed via 25 monobrand stores and some 300 retailers worldwide.