Leading manufacturer of computerised flatbed and whole garment knitting machines, Japan-based Shima Seiki celebrated its 55th anniversary and revelled visitors with latest advancements in fashion technology with a Virtual Reality (VR) fashion show. An immersive experience brought about by real-time VR and technological flair, prevailed at the fashion showcase presented by Shima Seiki at its 55th anniversary, held recently at The Big Whale (Wakayama) Japan.
The show combined real-life models with spectacular virtual renditions of models created on Shima Seiki’s SDS-ONE APEX3 which is set to differentiate the gap between the tangible and the intangible. The key focus on technology is targeted at educating the audience on the next game changer in the world of fashion with background and side-view full-length screens, providing a close-up view of garments.
Making use of their traditional flatbed knitting machine and whole garment knitting machine, the company presented a wide range of regular and seamless garments across product categories comprising of tops and blouses, jackets, knits, denim, dresses, trousers, and T-shirts. The show, beside forecasting future fashion trends, it also presented an extensive range of products from anti-fit clothing such as tunics and fluid wide-leg trousers and pants, to oversized patterned knit sweaters, jerseys and maxi coats, through to business casuals.
Shima Seiki stretches the points of imagination in garment construction with an more emphasis on details such as frayed hemlines, utilitarian elements and intricate pattern play. Looking at performance fabrics on saw the creation of pieces that emanate properties of water-repellence, wind-resistance and flexibility in the athleisure, ski-inspired and sports-core categories.
The brand showcased a plethora of materials ranging from formal to activewear, where fluidity and movement merged with high performance and ease which was key underlying aspects while fabric and comfort was also of importance.
