Shein is planning to deepen its foothold in the US as its sales to American shoppers continue to soar.
The online retailer that has turbocharged the global fast fashion industry is planning to build three large distribution centers in the US that could eventually reduce shipping times for its customers by three to four days. It is also planning a hiring spree in the country over the next few years. The majority of the new hires will be directly employed by Shein, while others would be contract workers. The retailer is also planning to hire at least several hundred employees at its US corporate headquarters and in other American cities. Shein now has more than 400 staffers in the US, up from 15 in 2019, and the plan is to have probably well over several thousand employees in the US by 2025.
Shein is known for extremely low-priced and trendy apparel and accessories but is trying to sell more higher-price products with fatter profit margins. Shein sells exclusively online and currently ships its merchandise from China to more than 150 countries. The US is one of Shein’s biggest markets, accounting for about a quarter of the company’s gross merchandise value.