The next edition of the contemporary womenswear show Scoop x Pure will is scheduled to be held at the Truman Brewery London from February08-10, 2022. As per a Spin Off report, event will showcase a wide variety of premium and ready-to-wear womenswear and accessories collections from designers including Feri, Sancia, Louise Hendricks, Pom Amsterdam, Primrose Park, Goldfinch, DATE, Lemon Jelly, Copenhagen Studio, and Supa Snug.
The show will also mark the debut of several new brands including Way Out, Lam, BlankaPukara, Mou, Norr Copenhagen, Odd Molly, Caroline Svedbom, BRGN, Van Kukil, Karl Donoghue, DeaKudibal, Young Poets Society, Smith and Goat, Neon Denim Brand, Esmé Studios, Laidback London, and Thinking Mu.
Some of these brands will showcase sustainable and ethically-made collections, while others willpresent their products’ craftsmanship and handmade quality. For instance, there is Esmé Studios, a lifestyle brand, will showcase its combination of selected eco-friendly materials with comfort-driven design, and produced in an ethical and socially responsible way, according to the rule “buy less, buy better”.
Inspired by colorful cultures, brand Laidback London will showcase handmade boots by small groups of artisans using traditional techniques. Each pair of these bootsreflects the unique workmanship of its creator. Natural materials including leather, sheep wool and crêpe rubber, and the brand’s signature crochet detailing features characterize its fall/winter 22 collection in new, contrasting colorways.
Launched in 2021, Young Poets Society will showcase gender-fluid and constantly evolving clothes while Caroline Svedbom will showcase exclusively handmade collections crafted at a family run studio in Athens, Greece, and currently stocked in Harvey Nichols, Bloomingdales, and Galeries Lafayette.
Karl Donoghue will showcase multi seasonal layers of showerproof cotton, cashmere knit, shearling and leather integrated in an ethereal palette by atmospheric elements around us. The collection will also include a wide selection of accessories including hats, gloves and scarves.
