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Scoop announces AW20 campaign associating with The Aspinall Foundation

From February 9th to 11th 2020, the UK’s leading premium contemporary womenswear trade show will take place at Old Billingsgate Market in the heart of the City, offering an exclusive edit of forward-thinking designers’ inspirational collections, as well as a partnership with internationally renowned animal conservation charity The Aspinall Foundation to support its mission to halt the extinction of rare and endangered animals.

This season’s colourful campaign image, created by Ratti S.p.A. Como, is inspired by the vibrancy, exotic jungles and ecology of India, as well as Founder Karen Radley’s love of elephants. Featuring a highly decorated Asiatic Elephant, a Royal Bengal tiger, and other animals, the dramatic artwork will feature across the show on posters, show bags, catalogues and Scoop scarves.

Scoop and art coexist symbiotically at the Saatchi Gallery so for AW20 Karen Radley, keen to continue to celebrate art at Old Billingsgate, has invited Ibizan artist Oliver Merlin to install an exhibition of his latest work.

Scoop is renowned internationally for its exclusive presentation and expertly curated edit of fashion designers and labels from Britain and the rest of the world, many of whom select the show as their launch pad. The show welcomes premium department stores from across the globe including Harvey Nichols, Brown Thomas, John Lewis, Voisins, Galeries Lafayette, Beymen and Le Bon Marche as well as independent boutiques such as Aria Boutique, Found, Iris Fashion, Jules B, and Sue Parkinson.

The AW20 edition will showcase Scoop take over the Grand Hall; undoubtedly Old Billingsgate’s largest and most impressive space. The ornate sky-lit ceiling allows for designer collections to be seen in their best light, whilst the architecture and impressive proportions of the space guarantee inspiration and an unforgettable experience.

 
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