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Responding to trends: need of the hour

According to experts, a mere 10 per cent of brands today are responding to trends in music, media and movies in 90 days or less. Apparel retailers need to react more quickly and effectively to what consumers want, said speakers at the Canadian Apparel and Textile Sourcing Show in Toronto scheduled from August 22 to August 24. Long lead times are a thing of the past and telling the consumer what she wants is not the way to win anymore, believes global industry expert Jeff Streader, who will deliver the keynote speech at what is being billed as Canada’s first apparel and textile show at the International Centre.

The longest lead time in the manufacturing cycle is procuring raw materials which can take six to 12 weeks. But there are ways to position raw materials to keep them ready to be dyed and cut when new trends begin surfacing at retail. More than 3,000 people would attend the show, according to organizer Jason Prescott, CEO of Top10Wholesale.com and Manufacturer.com.

 
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