A B2B startup, Recove has successfully closed an Rs 5.3 crore pre-seed funding round to modernize and digitize plastics recycling supply chain.

Led by Momentum Capital, the fund round was attended by several prominent industry veterans and angel investors. Some of these participants included Ganesh Natarajan. Former CEO, Aptech & Zensar; Ashish Goel, Co-founder, Urban Ladder; Chaitanya Kejriwal, and Shruti Deorah.

Recove plans to use this new capital for three main purposes including expanding its tech-enabled B2B marketplace nationwide across India, setting up in-house pre-processing hubs and growing its network of recycling partners.

Founded in 2024 by Viral Chhajer, Nirja Bhatt, and Sharan Subaiah, Recove operates a technology-enabled marketplace that efficiently connects suppliers of plastic waste with recycling companies.

The company’s model integrates digital procurement with physical pre-processing infrastructure. This combination is designed to streamline the supply chain, ensuring that recyclers receive dependable, quality-assured raw materials while maximizing returns for waste generators.