Raymond and Reliance have launched a range of eco-friendly fabrics named Ecovera. Ecovera is manufactured using RElan Green Gold, a technology from Reliance Industries. Green Gold is the greenest fiber in the world. RElan Green Gold is made by recycling post-consumer waste PET bottles, using biofuels and energy-efficient processes. Raymond’s Ecovera, powered by R Elan, will redeem almost a million PET bottles from landfills. Green Gold is a perfect choice to produce fabrics that have multiple qualities with superior handle and luster. R Elan Green Gold is a technology with globally supreme eco-credentials and specially engineered to fulfil consumer requirement for sustainable fashion. Green Gold is one of the eco-friendliest raw materials for the fashion industry and is supporting major brands to achieve their environmental commitments.

The Ecovera range will soon hit 1500 stores across 700 cities. Raymond is known for innovations in manufacturing top quality fabrics using both natural and manmade fibers. The use of RElan Green Gold is also a step towards making Raymond a sustainable and environment-friendly organisation. Reliance is India’s largest private sector company. Its activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and digital services.